Agile Innovation – (New) Product Development in Express Mode

Presented by Dimitris Selitsanos, Head of Digital Solutions

Agility has become one of the greatest challenges for corporate success in a rapidly changing market reality. In this environment, traditional market research often is not fast enough to deliver actionable insights.
 
Harris Interactive has tackled this problem and with the Express Suite has developed several automated tools so that the product development process can be supported by market research at an unprecedented speed.
 

 
In the webinar we will show you the tools of the Harris Interactive Express Suite and how they work:

  • Covering the entire product development cycle from an early idea to concept testing, pricing, packaging and conjoint-based product optimisation.
  • How quantitative and qualitative studies can be carried out and complement each other.
  • Due to the smart technology for fast and easy data collection and analysis, how results are accessible and can be shared within the company in real time.

 
We will use real examples from our experience as an agile market research company to showcase how you can incorporate agile innovation in your organisation.
 

19.03.2020 | 4:00 PM CET

 

 

About the presenter

Dimitris Selitsanos, MA Marketing, BA Business Administration and Management, has 18 years of international marketing, sales and research experience. In his role as Head of Digital Solutions, at Harris Interactive he is responsible for all Digital Express Tools, Pricing Strategy for FMCG, Digital Tracking and U&A studies.

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  • Agility
  • Express Suite
  • New product development
  • Webinar