Next generation U&A

How Digital Tracking and Demand Spaces help brands to unlock growth and drive precision marketing

WEBINAR PRESENTED BY Dimitris Selitsanos, Senior Research Consultant

Many Usage & Attitude studies use lengthy surveys and do not have enough depth of insight to really step change the business. Our Next Generation U&A overcomes these limitations with an innovative methodology.

We generate in-depth category knowledge with in-the-moment consumption data and atmospheric context from pictures, using a mobile diary. A dedicated online community ensures high engagement and drives further understanding. Granular insights about online behaviour from Digital Tracking are overlaid on Demand Spaces, allowing true precision marketing.

Our webinar will take your through our Next Generation U&A methodology and show you how to use the data to:

  • quantify and understand white spaces and innovation opportunities
  • create a dynamic segmentation based on Demand Spaces
  • create a Precision Marketing and Digital plan based on detailed online data


    Dimitris Selitsanos, MA Marketing, BA Business Administration and Management, has 17 years of international marketing, sales and research experience. In his role as Senior Research Consultant at Harris Interactive he is responsible for Global Pricing Strategy for FMCG, Digital Tracking and U&A studies globally.
    Please don’t hesitate to contact us at if you wish to receive further information about the webinar or about the German version of this webinar.


    • Digital Tracking
    • Mobile Diary
    • Online community
    • U&A
    • Webinar